Filed under: Advertising, FRANK | Tags: Advertising, cocaine, Drugs, FRANK, health
Working on FRANK, we hear plenty of stories about how coke use is becoming normalized: from the suburban housewives getting together for a glass of chardonnay and a line of charlie, to the hard-drinking manual workers who use coke to “sober them up” so they can carry on drinking. So it’s not surprising that the number of people seeking treatment for cocaine abuse has almost doubled in the last four years.
FRANK is targeted at young people, where coke use is small but growing – it’s seen as a harmless party drug. For plenty of teenage boys, a £5 wrap of coke is an essential pulling aid (“the new Lynx”, as Steve Lacey puts it).
Mother’s latest FRANK ads launched on Friday, following Pablo the drug mule dog as he explores the darker side to coke. Our research showed there’s no “killer message” to change attitudes on cocaine, so we use several executions to explore it from different angles. Here’s a couple:
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